Ecommerce businesses are growing at a fast pace, and so are consumers’ expectations. The average E-commerce websites work pretty decently, but if you want to do your business above average, you must focus on Magento eCommerce web development.
Magento is an excellent eCommerce platform that allows small businesses to use its outstanding features and achieve their goals. As you go on and read this post, you will understand more about Magento and might want to get in touch with a good Magento development company to get its benefits.
What is Magento?
Magento is the most searched keyword on Google search engines. As a fact, it is searched more than eCommerce. So, what is all the craze about this platform?
Magento is a free-to-use third-party platform where businesses can build their website and run their operations in a safe and secure environment. It provides smooth navigation to your customers, completes secure payments, and tracks orders in real-time. That isn’t enough? Scroll down to discover the top features of Magento.
Top 6 Features of Magento
- Analyzing Performance and Reporting
When you run a business on an eCommerce platform, you want to get insight into your performance. Therefore, you need precise analysis, and reporting is a crucial part of the process.
Magento provides you Google Analytics assistance that gives you detailed sales, tax, discount, couple availed, most viewed product, most sold product, and other reports that give you real insights into your business.
- Product Navigation and Browsing
Many eCommerce websites fail because they cannot provide smooth product navigation and browsing. With thousands of businesses operating from the same platform, it can be challenging for open e-commerce websites to offer a great browsing experience for the users.
This is where you lose the maximum number of customers. Magento provides the customer excellent Browduct browsing by giving the option to add products to the wishlist, zoom-in and zoom-out product images, enough product pictures on display, and more.
- Manage Customer Accounts and Orders
Pleasing customers is the most crucial for any business. Magento offers you extensive facilities to manage customer accounts and their orders.
The customers can view their previous orders, add more than one billing address, check current order status, subscribe to newsletters, choose from multiple payment gateways, get order notifications, emails, invoice printings, and a lot more.
- SEO
Search engine optimization is the game-changer for running a business on the internet. Site-mapping, SEO-friendly URLs, adding SEO-friendly keywords in product descriptions, finding most searched keywords, understanding customer sorting attributes, and using them effectively on the business website.
- Managing your website
When it comes to managing a website, Magento has the best way to do it. It offers an exceptional CMS that increases the build-up on landing pages. Along with this, Magento offers multi-currency and language support, tax calculation, customized web design for your business needs, and overall website management.
- Mobile Application Integration
Magento understands that more than 60% of the users prefer mobile applications to browse and buy products. Therefore, it offers you mobile-friendly website development that looks and works amazingly and gives you a seamless experience.
While you think about whether you should consider Magento for running your online business, you should reach out to a potential Magento development company that can understand your needs and give you what you require.
Start your Magento journey and see where it leads you. You’ll come across many companies that can assist you in creating a Magento website and manage it for you. However, take time to research and decide what’s best for you.
