Social listening tools are the new frontier in marketing. They’ve become so popular because of their ability to help brands identify customer pain points and resolve them before escalating into more serious problems.
This article will discuss seven ways social listening tools can improve your business.
1. Generate More Leads
The best social listening tools can integrate with your existing CRM. This means that you can instantly see the people who mention your brand on their social media accounts and convert them into new leads.
What happens is that a customer mentions your company’s product or service online in some way, such as posting about it on Facebook. Then, because of the integration between the two platforms, you receive an alert letting you know about these posts to reach out immediately.
2. Improve Your SEO
Social listening tools can help companies improve their search engine rankings.
When someone writes a post about your brand online, this is called a social signal and it can affect how Google ranks you in its search engine results pages. Therefore, the more social signals that people generate for your company or brand, the better chance you have of appearing on page one when customers use certain keywords.
3. Monitor Your Competition
Business owners can use these tools to see what their rivals are doing on social media and find out where they get their traffic. This information is valuable because it allows you to steal some of their best ideas and put them into practice for your own company or brand.
In addition, these tools allow you to track your competition’s progress over time so that you can see how well they’re performing and make sure that you stay ahead of the curve.
4. Analyze Customer Sentiment
One of the main benefits of social tools is that they allow you to track the sentiment of your brand. This means that you can see how people are feeling about your company on a scale from negative to positive.
This information is valuable because it helps you understand what aspects of your business people like and don’t like so that you can improve on the areas that need work. Sentiment analysis also allows companies to identify potential crisis points before they happen and take steps to prevent them from becoming a reality.
5. Improve Customer Service
Social tools also help to improve customer service. When customers reach out to a company for assistance, they expect a quick response. However, this isn’t always possible because customer service reps usually deal with other requests.
However, social media monitoring allows companies to see all of the tweets and Facebook posts related to their brand in one place. This means that customer service reps can quickly respond to any inquiries or complaints that are posted online.
6. Identify Influencers
One of the bonuses of using social listening tools is identifying key influencers for your brand. These are people who have a large following on social media and can sway the opinions of their followers.
By identifying these people, you can build relationships with them to promote your company or product to their audience eventually.
7. Research New Markets
Social listening tools can also be used to research new markets. By analyzing the social media activity of a particular demographic, you can get an idea of what their interests are and whether they would be a good target market for your product or service.
This information is valuable because it allows you to focus your marketing efforts on the right people and save money on campaigns that will not produce any results.
About NetbaseQuid
NetbaseQuid is the leading social listening tool company, offering real-time marketing intelligence that businesses use to engage with their audiences more effectively on social networks.
