Email is the standard form of communication for businesses. Hundreds of emails are sent every minute, and a continuous conversation between businesses and their customers happens. Though email is the best way to communicate business deals and offers, it takes a good chunk of one’s time to prepare and send mail to everyone. That’s why businesses use API services. You can send email API, which is fully automated.
Automated emails are the best way to communicate with millions of people across the globe and to communicate with all of them properly. You need a quick and easy solution. Here is the API or the Application Programming Interface. This software integrates with every other App or software connected to the building—making it easier to send emails and arrange the names in groups. When the Apps are integrated, you will get all the information you want.
If you have an email API, the emails you can send are limitless. Everything will be automated, and you need to feed the email ID of everyone only once, and the API will save it for future use. But, do you know what an email API is? How does it benefit the businesses?
Email API
The email API (Application Programming Interface) lets you access functions given by the service provider’s platform, such as developing & sending transactional emails, customising templates, creating drafts, editing folders, etc.
API offers the ability to enable strong analytics on every data. API providers deal with tasks like message assembly, sending messages, and reporting, usually initiated by the team that develops App software.
Email APIs are of two types: Contextual and transactional.
Transactional one is programmed to send bulk or regular emails such as pasword reset emails, notifications, and mass marketing campaigns via a third-party platform.
Contextual ones are programmed to embed strong email connectivity straight into software Apps. CRMs, applicant tracking features, productivity tools, etc., use email APIs to put email functionality into the Apps.
You can send email via API in both email APIs, though most businesses use bulk email services of transactional APIs.
If you are not interested in depending on email service providers (ESPs), you must know that it offers the software developers a simpler abstraction to handle programmatic email.
Making your own integration with ESP is possible, but it has some risks:
- Huge opportunity costs for the initial build
- The ongoing cost of maintenance and managing updates are new versions.
- It may take around a year or more for a team of engineers to implement it
- The burden of security infracture
What are the key benefits of using email APIs?
The email API saves months of hard work for development teams as it offers a simple RESTful API to connect with every software and service provider. The API offers several benefits to the business:
- Easy to use
- Increases productivity
- Quick implementation
- Cost minimisation
- Service reliability
- High deliverability
- Better connectivity and collaboration
- Management of email list (for example-service discontinuation request)
- Reports and analytics dashboard (Collects data and intelligence analytics)
- High-level personalisation
- Enables innovation
- Improves marketing
- Embeddable email functionality for applications
- Builds new product capabilities
- Enterprise-grade security
- Makes new revenue opportunities
No one will disagree that email APIs are really a boon for the corporates. Most businesses use bulk emailing to attract new customers and retain old ones. Mails to your clients can also be sent using API—automation, and sometimes, creating the content for the mail is possible in APIs.
